Showing posts with label information architecture. Show all posts
Showing posts with label information architecture. Show all posts

Friday, April 27, 2012

Gamification And UX: Where Users Win Or Lose

Game buttons

So, what do games have that we miss in UX and Web design? Games have stunning graphics, missions, high scores, etc.. But adding any of those to our designs does not necessarily provide a better user experience — in many cases they’re frippery. What we are really looking for is what those elements bring to the games. By Smashing UX Design
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Tuesday, January 10, 2012

Stop Designing Pages And Start Designing Flows

 Typical conversion funnels for e-commerce websites

For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. By Smashing UX Design
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Friday, October 22, 2010