Usability Analysis of Apple.com: Why is it so Good?

As designers, we all have been influenced in some way by Apple, whether it be their brilliant OS, stunning industrial innovation, or the trends they have started in web/application design. Apple focuses a lot on usability. This can be seen in their products, and Apple.com. It is important for Apple.com to be a usable site, because it leaves a good impression on users, and they will therefore be more likely to buy products from Apple.