Metadata Workshop

Slides from Rachel Lovinger 'Metadata Workshop' at Content Strategy Applied 2012.  By Slideshare

How to Generate Sales Leads With Killer Meta Description Tags

Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page creators and editors because they just don’t care. By Slingshot SEO

Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. By Brad Shorr

9 Ways To Improve the SEO of Every Website You Design

One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. With Google controlling more than 90% of the search traffic in the US alone, it’s not surprising that the most important goal of any web-based marketing strategy is to be number one in Google. By Alex Cleaanthous