Content Planning Demystified

The first thing you learn as a junior editor is that you can’t do everything yourself. You must rely on someone else to do at least part of what must be done: the long-range planning, the initial drafting or shooting or recording, the editing, the production, the final polish. By 24 Ways

Content gone wild!

For successful web projects, pay as much attention to the content as to the design and technology. By Slideshare

The Discipline of Content Strategy

Content strategy plans for the creation, publication, and governance of useful, usable content. By A List Apart

Make Your Content Make a Difference

Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? By Colleen Jones

E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. By Craig Anderson

Starting Out Organized: Website Content Planning The Right Way

So many articles explain how to design interfaces, design graphics and deal with clients. But one step in the Web development process is often skipped over or forgotten altogether: content planning. By Kristin Wemmer