Friday, February 11, 2011

The Design Matrix: A Powerful Tool For Guiding Client Input

Brandposition in The Design Matrix: A Powerful Tool For Guiding Client Input

One can think the beginning of a website design project is the best part. Hopes are high. People are full of great ideas. Nobody is disappointed yet. But as you gain experience, you discover that learning about a client’s brand, competitors and customers doesn’t always give clear direction about design goals. By Bridget Fahriand