Beyond Goals: Site Search Analytics from the Bottom Up

Avinash Kaushik demonstrated that site search analytics (SSA) is a powerful tool you can use to assess customer intent quantitatively. In SSA, as with all flavors of web analytics (WA), you can work from the top-down; by starting with clear, measurable metrics based on your organization’s goals, you can benchmark and continually optimize the performance of your content and designs. By Lou Rosenfeld