Design principles and goals for web ads and print ads are similar—but the constraints seem starkly different. We can only benefit from standing back and taking a fresh look at our approach to these areas of web pages that need to pack a lot of punch within their tiny dimensions. Digital Web recently spoke with Alexander W. White’s about his new book, Advertising Design and Typography.
Thursday, July 05, 2007
Typography and Web Advertising: Making every Opportunity Count
Design principles and goals for web ads and print ads are similar—but the constraints seem starkly different. We can only benefit from standing back and taking a fresh look at our approach to these areas of web pages that need to pack a lot of punch within their tiny dimensions. Digital Web recently spoke with Alexander W. White’s about his new book, Advertising Design and Typography.
