Avinash Kaushik writes a very detailed post about the new-look Google Analytics that is rolling out across accounts right now.
Now, more than ever web analytics are essential. In my experience, web analytics at museums have been the last thing on people’s busy timetables. Most organisations report the most basic level of statistics to their funding bodies and leave it at that, yet they offer the best and most immediate opportunity to see exactly what users are doing on your site and how they are using it.
