Branding on the Internet

Helena Rubinstein, Managing Director and founder of the lab, a strategy company that focuses on branding and other related intangible issues. She is an expert on brand strategy and organisation and has had the privilege of working with many blue-chip companies such as Motorola, British Telecom, Gillette, McDonald's, Coca Cola and Shell to name but a few. In this article she covers branding on the Internet.
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