
What’s a Web Strategy? It’s the balance between the three spheres for effective long-term planning of a website.
When marketing yourself, you want all pieces to look similar and cohesive: logo, business cards, letterhead, envelope, website, brochure, media kit, marketing materials, signage, etc.
Twitter profile backgrounds are another tool to help market and promote your self. The background should match your existing brand or look. Twitter backgrounds get noticed: if they’re unique, fresh and stand out from the crowd.
The two giants pride themselves for producing cutting edge consumer and business products, and are leading the developments in software and hardware.
But what about their websites? How do they both compare, and more important, which one is better and more usable?