Sunday, September 25, 2005

11 Ways to Improve Landing Pages

You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site.

Time to sit back and relax, right? Not quite yet.

Sunday, September 18, 2005

Best of the Web: BusinessWeek

Best of the New Web

The Web is no longer for idle wanderings or passive viewing. It's about socializing, sharing--and creating


It's A Whole New Web

And this time around it will be built by you

Content: Voices Of The People

Graphic: Home

E-Society: My World Is Cyworld

Graphic: Play

Tagging: Keeping Tabs On The Net

Graphic: Work

School Aid: It Takes A Web Site

Graphic: Public Domain

Ajax: How To Weave A Faster Web

Graphic: Toolbox

Online Extra: A Plethora of Web Picks

Our Best of The Web survey drew a huge response from readers. Compare their picks to those of BW editors

Online Extra: Jakob Nielsen on the Unwieldy Web

The Web usability whiz says some sites are getting better, but far too many remain too complex and frustrating for typical users.

Tuesday, September 06, 2005

Macromedia Blog Site

For those of you who use Macromedia products [and who doesn't], here's a great blog site that covers a lot.