Content Planning Demystified

The first thing you learn as a junior editor is that you can’t do everything yourself. You must rely on someone else to do at least part of what must be done: the long-range planning, the initial drafting or shooting or recording, the editing, the production, the final polish. By 24 Ways

Web Content Strategy: Sites vs Apps

Website content should be easy to read. Your eyes should easily scan through the text and end the article with little effort or eyestrain. By Contentini

Content Modelling: A Master Skill

 

A content model documents all the different types of content you will have for a given project. It contains detailed definitions of each content type’s elements and their relationships to each other. By A List Apart

Content Strategy: The Philosophy of Data

 

Content strategy is to copywriting as information architecture is to design. By Boxes and Arrows

Tinker, Tailor, Content Strategist

A content strategy must achieve a harmonic balance between business goals, editorial mission, user expectations, design vision, the content production process, and technological capabilities. By A List Apart

The Art Of Content Marketing

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. By Smashing Magazine

How Content Can Drive Web Design

In the Internet’s first few years of evolution, people were awed by the seemingly limitless design techniques that could be incorporated into a single website. Web designers implemented outrageous Flash introductions for sites and the sites themselves were crowded with the latest design tricks. Content took a back seat to the flashiness of the design. However, in the past few years, the design tide has turned. By Webylife

The Case for Content Strategy—Motown Style

How do you start humming the content strategy tune to your own team and to your prospective clients? Listen up and heed Aretha Franklin. No, really. By Margot Bloomstein

7 Best Practices for Improving Your Website’s Usability

 

Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability). By Jacob Gube

Improving the Usability of Web Content (Elsewhere on the Web)

 Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability). Jacob Gube

Web Content Strategy: Sites vs Apps

Website content should be easy to read. Your eyes should easily scan through the text and end the article with little effort or eyestrain. By Contentini

Engaging Readers with Compelling Web Content

The inverted pyramid. Who, what, where, when, why and how. These are some of the things my editors harped on back when I was a cub reporter learning the ropes of journalism. By Derek Smith

How to Develop Your Website’s Tone of Voice

How to define the distinction between tone of voiceand voice itself. By Ailsa Patridge

Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. By Brad Shorr

Confab 2011: Four Truths for Content Strategy

From May 9 through May 11, worldwide leaders and luminaries in the content strategy field converged in Minneapolis for Confab 2011—the first content strategy conference in the U.S. By Tosca Fasso

Content Strategy blog

If you’re interested in learning more about content strategy, check the Scatter/Gather blog by Razorfish, a great resource for anyone new to or interested in the field. By Allie Gray

Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. By Allie Gray

How to Write an Amazing Article

Good article on how to write compelling web content. By James Costa

The Importance of Web Content Strategy

Some web design and web development agencies have it all. They provide their clients with a complete site solution from beginning to end, from site planning and information architecture to web design, web hosting, and SEO. It’s tough for a smaller web design company or the solo freelancer to compete.

Or is it? By Rick Sloboda

Make Your Content Make a Difference

Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? By Colleen Jones