Agile Development + Content Strategy: An Opportunity or Headache?

Agile is not the latest marketing craze or trendy buzzword. Its origins date back to the 1970s, in the field of software development. Thousands of successful titles have been built with agile methodologies. By Experience Matters

What to expect from a content strategy process

Content strategy is the most important part of your project. It is where you plan what to put into the website, trade publication, brochure, catalog, fifty foot outdoor advertisement, or whatever. By Bio Agency

Content gone wild!

For successful web projects, pay as much attention to the content as to the design and technology. By Slideshare

Make your content nimble

Rachel Lovinger's presentation at Confab 2011 about some metadata standards that will help make your content nimble. By Slideshare

The Discipline of Content Strategy

Content strategy plans for the creation, publication, and governance of useful, usable content. By A List Apart

Content Modelling: A Master Skill

 

A content model documents all the different types of content you will have for a given project. It contains detailed definitions of each content type’s elements and their relationships to each other. By A List Apart

Content Strategy: The Philosophy of Data

 

Content strategy is to copywriting as information architecture is to design. By Boxes and Arrows

Tinker, Tailor, Content Strategist

A content strategy must achieve a harmonic balance between business goals, editorial mission, user expectations, design vision, the content production process, and technological capabilities. By A List Apart

Content Strategy Within The Design Process

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. By Smashing UX Design

Message and Medium: Better Content by Design

Kristina Halvorson - Message and Medium: Better Content by Design (live at An Event Apart) from Jeffrey Zeldman on Vimeo.

In this presentation, live at An Event Apart, Kristina Halvorson teaches you to identify your key business messages, understand how they inform your content strategy, and learn how they impact multi-channel content development and design. By Jeffrey Zeldman

Web Content Strategy: Sites vs Apps

Website content should be easy to read. Your eyes should easily scan through the text and end the article with little effort or eyestrain. By Contentini

Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. By Brad Shorr

Confab 2011: Four Truths for Content Strategy

From May 9 through May 11, worldwide leaders and luminaries in the content strategy field converged in Minneapolis for Confab 2011—the first content strategy conference in the U.S. By Tosca Fasso

Content Strategy blog

If you’re interested in learning more about content strategy, check the Scatter/Gather blog by Razorfish, a great resource for anyone new to or interested in the field. By Allie Gray

Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. By Allie Gray

The Importance of Web Content Strategy

Some web design and web development agencies have it all. They provide their clients with a complete site solution from beginning to end, from site planning and information architecture to web design, web hosting, and SEO. It’s tough for a smaller web design company or the solo freelancer to compete.

Or is it? By Rick Sloboda

A checklist for content work

In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. By Erin Kissane

Fusing content strategy with design

The content strategy movement has captured the hearts and minds of Web practitioners everywhere. By David Gillis

Fusing content strategy with design

Content strategy plans for the creation, publication, and governance of useful, usable content.

Necessarily, the content strategist must work to define not only which content will be published, but why we’re publishing it in the first place. By David Gillis

Beginner's guide to content strategy

Consistently publishing content requires that we deal with a foe known as content management. Content management is just what it sounds like: a way to manage the creation and dissemination of content. By Andrew Maier