23 Tips on How to A/B Test Like a Badass

Most marketers and they only have a basic understanding of the art of A/B testing. They haven’t quite figured out how to take it to the next level. By Search Engine Watch

A Field Guide To Mobile App Testing

 
At the heart of testing is the capability to ask challenging and relevant questions. You are on your way to becoming a good tester if you combine investigative and questioning skills with knowledge of technology and products. By Smashing Mobile

Five skills you need to make AB testing work

 

Multivariate and split testing can be crucial for sales conversions but how do you get the most out of it. By .Net

A Primer on A/B Testing

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality. By Lara Swanson