Personality in Design

An excerpt from Chapter 3 of Designing for Emotion by Aarron Walter (A Book Apart, 2011). By Aarron Walter

Designing Websites with Personality

Like every person, web designers have unique and intriguing personalities. But even with the clearly obvious level of impact our personality has in our lives and our work, there is still a noticeable lack of individuality in the web designs we see on the web. By Jason Gross

Emotional Design with A.C.T.

As UX professionals, we strive to design engaging experiences. These experiences help to forge relationships between the products we create and the people who use them. By Trevor van Gorp