Poorly devised, unhelpful content is wasteful. It potentially wastes the time of users and can also have financial implications for the company responsible for it, in this case Apple. By Contentini
Showing posts with label micro copy. Show all posts
Showing posts with label micro copy. Show all posts
Tuesday, May 15, 2012
The Importance of Strategic Micro Copy: An iTunes Case Study
Poorly devised, unhelpful content is wasteful. It potentially wastes the time of users and can also have financial implications for the company responsible for it, in this case Apple. By Contentini
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