Branding On Mobile Devices And Desktop Browsers

According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed. This article shows you how, and why, to add “app”-like icons to your sites for several mobile and desktop browser displays, to clearly and elegantly identify your site with an icon that stands out from the crowd. By Michael Tuck

The Importance of Designing an Experience Culture

As brands try to invite customers into their processes and provide greater transparency into their worlds, stories like Nestlé's disastrous Facebook customer interactions, Comparison of Gap's old and redesigned logoor Gap's rebranding debacle, force judgement on their choices of processes and implementation of tactics. By Cynthia Thomas

Usability Review of Charity Websites Taking the Lead

Over the years designers have pushed themselves to create unique and inspiring designs. Companies have yearned to have websites which are innovative and make them stand out against their competitors.